Magda Dvořáková

Email marketing remains one of the most effective tools for B2B communication, with an average ROI of 36:1. In 2025 and 2026, email marketing strategies will undergo a fundamental transformation thanks to artificial intelligence, stricter personal data protection rules, and changing customer expectations. Let’s take a look at how successful B2B companies are adapting to the new reality and how you can remain competitive.

The first half of the year was marked by integration for our development team. The goal was to make our email marketing tool available to as many potential clients as possible. We asked ourselves the strategic question of which e-shop platform to connect first, and then we got to work.

Chlorito.cz, a specialist in pool chemicals, faced the challenge of effectively combining customer education with sales. Pool chemicals are not a fun topic for most customers, even though they are essential for anyone who owns a pool or hot tub. That is why we worked with the client to find a way to engage customers and boost sales at the same time.