Analysis and metrics
How to measure campaign success, analyze data, and optimize performance.
Email marketing remains one of the most effective tools for B2B communication, with an average ROI of 36:1. In 2025 and 2026, email marketing strategies will undergo a fundamental transformation thanks to artificial intelligence, stricter personal data protection rules, and changing customer expectations. Let’s take a look at how successful B2B companies are adapting to the new reality and how you can remain competitive.
In email marketing, accurate metrics are key to evaluating your campaigns and making further decisions, e.g. for automation purposes. However, the exponential growth of bots in recent years, especially those triggered by email privacy protection tools (Mail Privacy Protection), can significantly skew open and click-through metrics.
