E-mail marketing

Email marketing remains one of the most effective tools for B2B communication, with an average ROI of 36:1. In 2025 and 2026, email marketing strategies will undergo a fundamental transformation thanks to artificial intelligence, stricter personal data protection rules, and changing customer expectations. Let’s take a look at how successful B2B companies are adapting to the new reality and how you can remain competitive.

Higher open and click-through rates lead to more website traffic and higher sales – and that’s exactly what every marketer wants. But how can this be achieved? What is A/B testing and why should marketers care? A/B testing in email marketing means sending two different versions of a campaign to two different groups of subscribers to see which version performs better.

In today’s digital age, it is difficult to find anyone who has never received a marketing email. Although it may seem that this tool is losing its importance in the age of social media and online advertising, this is not true. Email marketing is still one of the most effective methods of communicating with your target audience, as proven by statistics and successful campaigns around the world.

In email marketing, accurate metrics are key to evaluating your campaigns and making further decisions, e.g. for automation purposes. However, the exponential growth of bots in recent years, especially those triggered by email privacy protection tools (Mail Privacy Protection), can significantly skew open and click-through metrics.

Chlorito.cz, a specialist in pool chemicals, faced the challenge of effectively combining customer education with sales. Pool chemicals are not a fun topic for most customers, even though they are essential for anyone who owns a pool or hot tub. That is why we worked with the client to find a way to engage customers and boost sales at the same time.