For beginners

A basic guide for new users who are just getting started with email marketing.

What makes a great email subject line? Focus on these 7 principles to increase your open rate.

We are obsessed with email subject lines. And you should be too. Without a compelling subject line that piques curiosity, your email content cannot fulfil its purpose. No opens means no clicks, and no clicks means no revenue.

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E-mailing from the basics

In today’s digital age, it is difficult to find anyone who has never received a marketing email. Although it may seem that this tool is losing its importance in the age of social media and online advertising, this is not true. Email marketing is still one of the most effective methods of communicating with your target audience, as proven by statistics and successful campaigns around the world.

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