Shoptet add-on: connect your e-shop with Email Machine

| 9. 1. 2026

Integrating the Email Machine e-mailing tool with Shoptet add-ons

The first half of the year was marked by integration for our development team. The goal was to make our email marketing tool available to as many potential clients as possible. We asked ourselves the strategic question of which e-shop platform to connect first, and then we got to work.


The result is the integration of Email Machine with Shoptet, which can now be activated by any e-shop operating on this popular e-shop platform. Our goal is to help e-shops make full use of data from e-mailing. That is why we connect Email Machine not only with our clients’ internal systems, but now also with the Shoptet e-shop platform – thanks to an official add-on available on the Shoptet Add-ons portal.

A simple yet comprehensive solution

After logging into the Shoptet administration and selecting the add-on on the Shoptet marketplace, you can easily order the add-on and connect your e-shop database to Email Machine with just a few clicks.

An activation link will be sent to the shop administrator’s e-mail address – just click on it to activate the connection.

In the Email Machine settings, you can then select which order statuses you want to synchronise.
Contacts and newsletter subscribers are imported automatically, without the need for manual intervention.

The connection time depends on the volume of data – it usually happens immediately, or within a few minutes at most.

We demonstrate the connection in an educational video:

What the add-on can do and how it helps your marketing

The add-on ensures regular synchronisation of contacts and detailed order information, providing you with high-quality data for email campaigns and automation.

This add-on will help you:

  • target precisely defined customer segments,
  • boost campaign performance through personalisation,
  • and build the reputation of the sending domain in the long term thanks to higher audience engagement.

The result is more effective email marketing that boosts your e-shop’s performance.

And what other connections are we planning? Will it be another e-shop platform or something else? Follow us and let yourself be surprised.

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